Magic Hands Dan Massage

Dan Sherman has over 40 years experience as a massage therapist and is an early pioneer in the massage field. In the OC area, he became known as “Magic Hands Dan” for his ground-breaking work in medical and sports massage.

Dan’s current business needed a complete re-brand. It lacked critical information such as the name he was known as “Magic Hands Dan” and the modalities he offered. He wanted a clean card that would be easy on the eyes but also visibly clear. He also requested an email blast that he could send out to previous clients with his updated information.

A card was created that contained a logo of a hand illustration within a circle. There are two sizes of this logo on the card. The larger logo bleeds off the card and has a light skin-like orange color. A small logo sits next to the business name, and is a complementary light blue color. The two logos together create a natural focal point for the card. The copy set at the bottom center of the card becomes another focal point. To create an identify for Dan’s brand - we called his business “Magic Hands Dan”. The text is set in a Futura typeface that is modern, legible, and stylish. The front cover was printed on a soft gloss material that is very soft to the touch for the massage theme. The email blast uses the same brand identity as the card.

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