Sustainable Surf

Sustainable Surf is a non-profit organization dedicated to protecting the environment through ocean awareness, fundraising, planting sea trees, and other eco-friendly initiatives. The organization was founded by individuals that were passionate about protecting the environment and promoting change in the surf industry.

The company has been operating under dated logo designs and needed some new logo designs for apparel. The priority for the new design was a logo that incorporates imagery of the earth and eco-friendly surfboards - one of their main projects. The logo also needs to appeal to young to mid-age surfers and environmentalists.

A simple badge logo was designed with imagery of the earth and eco-friendly surfboards and falls inline with the brands identity. The color scheme blues and pinks are complementary and a custom variable slab font were perfect to promote the Sustainable Surf brand.